Keyword Research You Can Use To Earn Money With

Choosing Your Interest

So now we’re going to get into picking an interest which we interweb folks call a ‘niche’ … But hold your horses.

Picking your niche as simple as it sounds, is where the first major mistakes are made.

And when I say major mistake – I mean, get this part wrong, and you’ll struggle, heck I may as well say it,  you’ll be lucky if you ever make any money at all!

In the last post we met Steve, let’s take Steve’s Audi passion as an example.

There are 17+ models in the Audi range, but Steve only focuses on 1 very specific model.


If I had to pick one for me it would probably be the red Audi R8 in the middle there, But Steve’s a B7 fan!

Now consider this, if Steve were to build a website that focused on all the Audi Range how easy would it be to make a connection with the websites visitors?

You may think quite easy as once an Audi fan always an Audi fan, right?

… Well, maybe, but most likely NOT!

Let’s look at the different types of car drivers ‘potentially‘ visiting Steve’s site, if he builds his website for all Audi drivers. A website like www.lovemyaudi.com.

… So we have visiting Steve’s site:

  • *Me – I like the R8, it’s a 2 seater powerhouse and definitely not a car for a family man, or if the owner is a family man, you can bet your last dollar the kids aren’t allowed drinks in there! He’d have something like a nice 4X4 or big saloon the family travels in.
  • *Him – The little red and black A1 towards the front there seems like a really sensible run around … until you check out the raised black spoiler – That looks like a car for a boy racer (mistakenly or not).
  • *Her- The all red small A1 back against the rails next to the grass seems like a car for those city ladies!

So, a middle ages bachelor, a young boy racer and the sophisticated city lady.

Will Steve be able to form a connection with all of us?

The boy racer with the little sporty number, a bachelor with a 2 seater or the lady with the A1? Will they share common issues, problems, passions and be seeking the same information?

As Steve’s expertise is with another model of Audi, which is loosely suited to a totally different demographic, his knowledge and passion mean nothing to them.

And to make things worse when they do land on Steve’s website all they find are articles, tutorials and ideas for the Audi RS4 B7 … nothing to be found about their cars!

In a nutshell, Steve’s niche isn’t Audi automobiles, it’s the Audi RS4 B7, his website should be www.rs4b7fans.com or something!


Choosing a Niche Subject

pat-flynnPat Flynn of smartpassive.com puts it…

In pets, think fish. In fish, think betta fish. In betta fish, think breeding. Breeding betta fish – own that space.

Here are some other ideas, click the ‘broad niche idea‘ to reveal a more specific and targeted niche choice that would give you a better chance of ‘connecting’ with your audience/reader:

Weight Loss

Weight Loss For Brides In 6 Weeks

Dog Training

Training Staffordshire Bull Terrier Puppies

Hunting Crossbows

Phantom Recurve Hunting Bows

Make Money Online

Artwork Into Online cash

Sneakers Online

Slip On Vans For Surfers

I wrote a post about the importance of understanding your customer avatars…

Now, I know it’s a real pain in the arse to follow links and read the shizzle on the page that opens up.

But I kid you not – it’s one of the most important lessons that I’ve ever written, and you really should give me the benefit of the doubt! :o)

It gives you the ‘background on who Steve is and why he’s vital to me! understand how you can really connect and make a difference to the peeps visiting your website too.

Will Your Niche Work?

Yep – another realisation is that not all niche ideas are actually profitable! I mean, I’ve heard quite a bit about underwater basket weaving but would I consider it to be something I can make a full-time income from?

… Well, I wouldn’t hold my breath (yeah I said it) with that underwater weaving idea!

To find out if a niche is actually worth building out a website around, we have to get into a little ‘niche research‘.

NB: you don’t have to get underwater to do underwater basket weaving – I found that much out from my research. 😉

Why Niche Research

Worth a read at copyblogger.com

It’s never possible to know for sure whether people will like your content before you create it, but keyword research sure helps.

We start our research by finding out if our niche keywords are being searched for in google. You can do this with a number of free or paid online tools.

Keyword Research Objectives

Back in the day, you could pick a single keyword and “stuff” it into a single post or page multiple times as an acceptable optimization strategy (it was too easy to game Google, anyway). I’m sure you don’t need me to tell you that things have changed… a lot!

Ever since search engines started using latent semantic indexing (LSI) – a process which measures how often a term is used, and its relation to other terms on the page – they’ve been pretty smart about figuring out the general subject matter of a post or page, and therefore, the keywords the piece should rank for.

Marketing Insiders say...

This means that in a page about Corvettes, search engines might also expect to see words like “Chevrolet”, “General Motors”, “convertible” and “Sting Ray”. LSI also enables search engines to distinguish between distinct topics with the same name (i.e. “apple” a fruit, and “Apple” the technology company). The concept is actually much simpler than its name implies
LSI key words

Image from www.marketinginsidergroup.com

Keyword Research Basics

The basic idea of keyword research is to find a popular keyword, also called a ‘search term’ that people are using in the search box. A keyword that doesn’t have too many other websites targeting the same search term.

We can quickly check Google to see how many competing webpages that are for any keyword.

In the examples below you’ll see I’ve put the searches in quote marks (“…”), this insures that the results returned have the exact words in the exact same order.

Without the “-” google shows me that underwater basket weaving has about 1,090,000 results , using “-” we can get a far better feel for the competition.

So as you can see how to do underwater basket weaving has 544 webpages with that exact same search term on the page somewhere.

Search results for underwater weaving

Whereas if we search for how to cook fish on a charcoal grill, Google tells me there are about 1,900,000 results, or with “-”  but only two websites with that exact same words in that order on the webpage.

Grilled fish on BBQ results

I’m a bit of a charcoal grill fan – we may use that info later.

So with that information in mind.

Do you think it would be easier to write about underwater basket weaving and rank in Google, or would it be easier to write about cooking fish on a charcoal grill and rank in the search engines?


You’d be right in thinking that writing an article, or blog post on ‘ how to cook fish on a charcoal grill’ would rank in Google quite easily… for that search term.

Yet beware,

Avoid PISS (premature instant selection syndrome)

Pt1 – finding out how much competition there is for a keyword is only part of the task.
Pt 2 – is making sure that people are actually searching for that phrase in significant numbers.

Often, the excitement of finding a keyword that doesn’t have a lot of competition, can lead to not digging deeper and actually seeing if the keyword is being used by other people – or is it just you looking to charcoal grill your fish!

A general rule of thumb, is 100 exact searches per month as a minimum. Anything less may not bring enough traffic (visitors) to your website. Anything over 6000 searches will usually be pretty difficult to rank for if you’re new to this!

There’s a variety of tools to help us mine for keywords. Some free, some with paid upgrades. I’ll show you how I kick off my niche research with a cool piece of online kit, it’s also free with a paid upgraded option. This tool makes keyword research a lot easier.

Here are the steps.

I start by entering a word that’s broadly related to my niche.

The tool I’m using shows me, how many are searching for my keyword, how many “-” results are in google. I also see a quick indication of how difficult it will be to rank for the keyword, lots of keyword variations – plus a few more interesting things.

Faster Keyword Research – Video

Here I’ll walk, and talk you through the initial process I use of finding keywords. You’ll see and hear my thought process when I look at building a keyword list to target with a new website.

… click the box on the bottom right to view the video in full-screen.

Researching Another Keyword

Start Your Own Keyword Research Now!

Just enter a seed keyword into the box and see what comes up- you’ll be prompted to create a free account to view your rapidly found keyword search results.

Next Step – Building Your Website

After Keyword Research


Once we have our keywords the next step is going to be building the website.

The keywords we researched will be used in our website navigation, posts/articles, static pages, categories and as LSI keywords integrated into our content.

Stay tuned – if you’re ready for the next step.

Here's the dealio...

There's 4 steps EVERY affiliate marketer takes to make money online.
Learn them, Execute them and start earning online!

PT - Tony

  • Barb says:

    Thanks so much for this very informative and in-depth article on not only choosing your niche, but on keyword research too.

    I see now how important it is to be as specific as possible with one’s niche. I think this is where a lot of people fail because their niche is too broad.

    Really? People aren’t interested in underwater basket weaving? Shoot. I was all geared up to put my wet suit on. LOL

    Just to clarify things, once we have our niche, we essentially use the same keyword research method for our content, yes?

    • PT - Tony says:

      Hi Barb,
      Thanks for visiting & leaving a comment… 
      I’m sorry to say, indeed you will have to hang up that wetsuit, until you go surfing!

      To answer your question, once you have your niche, it really depends on what you want your site to be. The only real research would be is t info or buyer you want to go after?

  • Brendon says:

    Great article on Keyword Research! in the past I used Niche Finder for my keyword research. However since Google removed their “keyword tool” the Niche Finder is basically useless.
    I see here that you mention using Jaxxy. Seems like it might be a good keyword tool. Is this a monthly cost or can you buy it as a one time payment?

    • PT - Tony says:

      Hi Brendon, 

      Yep Micro Niche finder and a few others fell out of favour recently, but many more are popping up to take their places. Jaaxy is a good too, and the only downside is that it IS a monthly charge. 
      I’m forever testing new tools and products in the IM space, keyword tools being one of them…  

      Cheers again for dropping by. 


  • RichPersonality says:

    Once i started blogging soon i realized that they key to get big and constant traffic is good keyword, however sometimes it used to take a lot time and effort to find good keyword, but then i found jaaxy. Jaaxy is really fast and very easy to use, plus it’s free. Yes you can buy premium but in my opinion it’s not something that you must buy, it’s optional. Thanks for the article it was interesting

  • Gomer Magtibay says:

    Thanks for this review, I have learned so many things about keyword research. I actually watched the video. One thing that puzzled me and prompted me to ask this question is, I am a bit confused about that term QSR or Quoted Search Results. I myself, when I am searching on Google, I don’t usually quote my keywords, so that really confused me. Can you elaborate more on that? That QSR thing?

    • PT - Tony says:

      Hey Gomer, thanks for dropping by, QSR related to the search results that have an exact keyword match in the URLs … hope that helps 

      Tony B

  • Weston says:

    Great post. I like your explanation of a niche in the beginning and the importance of choosing the “right” niche. I love how you illustrated the difference between having a specific niche to a more broad/general niche. I agree, the first mistake a person can make is with their choice of niche. Choosing a niche was the hardest part for me. I had a hard time narrowing it down to just one and then making it more specific.

    I’m also working on starting another website and I will use your niche research methods. I didn’t spend too much time on this with my first website. I really need to research what people are searching for on search engines while deciding my niche and keywords.

    Thank you for the helpful tips.


    • PT - Tony says:

      Hey Weston, 

      Great to see you over here,  yep being a boy who loves his toys talking about the RS4 made it fun. though I must say, you shouldn’t beat yourself up about nailing the niche first time round. I think we all learn the hard way, it’s the “getting the lessons” and acting on what not to do that brings success the next time round, or even the time after that. 

      A reckon from your comment you may benefit from a post I wrote on Customer avatars, give it a read I think you may get closer to your goal if you nail that too. It’s on my personal site so officially welcome in 😉 

  • stefanie says:

    Hi there and thank you for such an interesting post. I am pretty new to affiliate marketing and I initially built my website round the whole health niche. But I keep reading more and more about how you need to whittle it down to a much more targeted area which is starting to worry me as I have put so much work into what I have done so far. You describing it with the cars really makes sense. 

    Can I change the direction of my website now and go more specific but still leave all my other posts up? They are still relevant but not specific. I guess I need to look into this further before I waste my time carrying on doing what im doing. Thanks

    • PT - Tony says:

      Hi Stefanie, 

      You most certainly narrow dawn your website niche and leave your current posts in tact, they’ll only serve to bring you more traffic, especially if the posts are related.

      I actually one of the first handful of my sites around the ‘whole’ supplement niche, I eventually sold that site on, I consider myself lucky on that one.

      Thanks for visiting, and time spent learning what not to do is as important as learning what to do .. 
      Keep going


  • Alex says:

    Interesting aproach to keyword research.  I am not sure many people use quote marks (“-“) when they search on Google but searching this way helps bloggers chasing traffic . However , if a niche is too small it woud easier to rank well on Google but you don’t get too much traffic.
    I have feeling that apart from keywords for good ranking it is important how long has web site been active so best combination would be 100 searches or lttle more with addition of time website is active .
    Do you agree ?

    • PT - Tony says:

      Hi Alex, 

      In honesty not really, chasing traffic is one of the jobs of an article isn’t it? The reason that I use Gaps is because the perform an exact match quoted search. I don’t think there’s nothing wrong with a small niche as long as they have spending power (if the niche is profitable)  

      100 searches pm on a specific keyword unless it was dripping money would be a lil low for me to go after, and again sites like you Gaps show that the length of time you’re active isn’t that important, some very interesting case studies there.  

      Cheers for dropping by Alex, and I’d like to hear what you think of Gaps.


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