Keywords for business you want to rank for and Those You Don’t!
If you're in doubt about what business keywords you need to rank for, by the end of this post you won't be in any confusion about which keywords will matter for your business growth.
The important word in the sentence is 'growth' , as the aim is to attract new business, new leads and ultimately more sales right?!
So lets make sure we get a good understanding of keywords...
What are Keywords?
A keyword is a word or phrase that's on a specific topic; we as internet surfers use keywords as a way to search through Google and other search engines for information based on our searches.
That's why website owners create content around the relevant search keywords for their business which in turn helps them rank at the top of the search results.
We usually use keywords to look for reviews, research solutions to problems, in fact we use keywords to search for all types of information.
Some keywords tools will help us manage and keep track of keywords for business. Some will keep track of the keyword phrases we are ranking for in our business and which are bringing you the best traffic/views.
Some keyword software can give us a simple visual indication about which new keywords are worth going after by indicating the difficulty of ranking them, and some will give you intelligent suggestions around keyword variations to rank for.
Why do we need Keywords for Business?
Keywords are the base and foundation of our website content. The content or subject of every page and post that we write should tie directly back to a keyword or keyword phrase related to a business search.
I recommend you use keywords when creating relevant offers in social media, and even your email communications should be keyword focused. All major autoresponders push email broadcasts to social channels so it's a smart move if you ask me!
Keywords let visitors and your potential leads understand what your web page is about. When first landing on a website, a new visitor will often take a couple of seconds to scan for the keywords they initially searched for, that’s why it’s recommended to use keywords in your subheadings.
If a real reader lands on your site on the promise of a keyphrase in the title... If the page content isn't relevant and delivers on that title promise peeps will be hitting the back button in their browsers quicker than you can count to four!
Search engines use keywords to help understand what your page is about as well. These 'search engines' crawl your website posts and pages to index them, it will check the keywords on the page to figure out the purpose of the content on your pages.
Creating content around searched for keywords is the best way to get google and people to notice your website and understand exactly what solution your website offers.
The 2 different types of Keywords
There are 2 main different types of keywords, these are broad keywords and long-tail keywords.
Broad keywords are short words or phrases that although they may relate to your personal business or industry, they probably are relevant to every business in your area or niche, or they even may be relevant in other niches too.
Whereas long-tail keywords will be longer specific phrases that are more unique to your brand or business sector.
Keywords For Business
When you’re first starting out to rank your website for particular keywords, you definitely want to start out by targeting long-tail keywords for business, because they'll be a lot easier to rank for plus they'll also bring in the most relevant and targeted traffic/visitors.
- Broad Choice Keyword
- Long-Tailed Keywords
General for your business, have a high search volume and loads of competition.. which means these are difficult to rank for and if you do get visitors for these type of keywords they are not targeted and less likely to buy or become leads.
Specific to your business, lower search volume, not much competition.. which means they are easier to rank for and get traffic with. these readers are far more likely to buy and become leads and customers.
Your 1st list of keywords and strategy
When you first begin looking at keywords to use, it’s difficult to know where to start. That’s perfectly normal, your keywords strategy will evolve over time as you explore different long-tail keywords, but here are questions and answers to kick off with:
- What services or products do you offer? Start with a list of the products or services that you offer to your leads and customers. Try to focus on long-tail keywords rather than broad keywords. If your company sells bluetooth speakers, you should create a list of keywords for business that includes all the different types of speakers you sell. It’s the difference between “wifi speakers” and “Marshall Stockwell Stereo Bluetooth Speaker with Case.”
- What issues do your customers have that you can help solve? Create a list of keyword phrases that matches the problems your potential leads search for. If your company sells rucksacks that are lightweight and waterproof, your leads would probably be searching using keyword phrases like “Waterproof rucksacks for hiking” or “best all weather lightweight rucksacks?”
- How do you describe your business to someone who’s never heard of you? Peeps searching the internet might not know all the regular keywords for your products or services. They may try searching using keywords that they are used to. For example, the terms that describes what your company does may vary by region. What may be called “sneakers” in one part of the world might be “trainers” or “creps” in another part of the world.
- What questions do your leads always ask you? Answering your lead’s FAQ’s in blog posts is a great way to produce useful blog content. I’m sure you’ve a list of questions that leads ask. Once you’ve figured out what the questions are, create a list of keywords that match all the different ways these questions can be asked. Peeps usually have questions about cost, what the features are, how they can buy them and what support they can get.
Business Keyword Round-Up
You want your keywords to be what people are actually searching for; so, you shouldn’t just be using keywords that you think search engines will find easily (ie the exact name of your business) why would someone that doesn’t know you search for your business name?
Think about how you would search for your own business. Come up with some keywords that you think someone who doesn’t know your business would search. Someone wouldn’t necessarily know to search for “Arrow Precision Inferno Fury” but they would search for “best cheap crossbow” - if they were interested in buying a crossbow on a budget.
Make sure the keywords in your headlines are relevant to your web-page content. Folks will read your headlines/titles in a search results and then determine whether they want to click through and read the article on your website. You really wouldn’t want to mislead visitors and give them a poor picture of the quality of your website info.
Create a strategy for your brand so that you can focus your content and keywords in the same direction, ie: If you’re always describing your business using different vocabulary or jargon on your site, your keywords will be a lot less consistent. Consistency in the language on your website can help your site rank for keywords that you use on multiple times in your sites content.
When coming up with long-tail keywords, be specific and targeted to your brands offer. If possible it’s a good tip to use some location-based keywords for business. For instance, instead of “Mechanics” you could use “High performance tune-up in Northampton.”
Images were taken when using Jaaxy.com ...You'll can get 30 searches for free!
I like how you can see the most recent searches changing ... See any unusual searches on the Jaaxy search bar? - Tell us about them in the comments!
Have you already started a business focused keyword list?
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