Promoting A New Website? My 3 C’s Tactic Gets 100’s Of Eyes On You!
I know exactly how exciting it can be starting a new online business. You get that lightbulb idea for a great product, app or service you can literally see yourself sitting on the beach enjoying the spoils of your imaginary work.
You even conducted some really targeted keyword research, and there's a file full of keyword phrases, headlines, post titles and even blog categories. Full of ideas and a holiday vision on a remote island somewhere... it can take some serious self-control not to rush into the website building phase.
"Nothing worst than effort without results!"
Using the 3C's will drastically reduce the chances It will ever happen.
Connect, Contribute and Content.
For best results connect with your niche audience and contribute value to the efforts of your peers before you start crafting content #ptjob
However, I also can attest that jumping in too soon can be a real business kalamity, faux pas, cock up, or whatever you want to call it. Going off all half cocked can be the start of a seriously deflating time in your online ventures. In other words:
Creating raving fans when you are brand new is never going to be an easy task, but you'll give yourself the best chance if you employ the 3 C’s in your approach.
So let's look at the 3C's!
Connecting With Your Audience
With a new website connecting with your audience can seem like a seriously tricky business, there are sooo many options and social tools at your disposal.
Depending on your budget you may look at one of the 122 paid options, to get new eyes on your new website. Through to the option of paid advertising can be expensive for a new site. Choosing a cost effective method is a pretty daunting task.
If you're a really new to all this, I suggest putting your efforts into building real relationships for free... Paying for views may seem like a great idea at the time, but don't go paying for views from sites like fiverr. Fiverr does have some great gigs you can choose from, page views isn't one of the best of them!
However it really needn’t be all free if you've the budget. In short it shouldn’t be a case of one or the other, but rather a mix of what suits your business, product or service. Different niches connect with their audience in different ways on different platforms.
I am, and always will be, a complete advocate for a multi-channel marketing strategy. And here are my essential steps towards a marketing strategy that reaches the furthest and reaps the best returns.
Connecting with your niche video
- Connect with other blogs and their readers through comments
- Use social media, Facebook, Instagram or Twitter, Snapchat
- Build a list of 20 pages /groups /forums you will connect with
Contributing To The Conversation
I view contributing as contributing to the conversation of the online real estate of others. By creating great supportive content for other blogs and social media platforms where your audience are already spending their time.
But don't get phased - I'm not talking about guest posting, it can be as simple as good 'ol fashioned quality commenting to drive traffic.
Blog commenting is often just spoken about just as a link building strategy, but it can be a great way to drive targeted traffic back to your own website. However, there’s a right way and a VERY wrong way to use blog commenting for traffic.
This video by Brian Dean from Backlinko will show you how to draft comments that make the website owner (and their readers) smile, so that both groups are more likely to click on your link and visit your site.
This may include other niche focused blogs where the readers are inspired by essential, industry insider advice that can make a real difference to their business.
Contributing to your online niche sphere is important not only for reaching wider audiences, but also for the power that an expert’s approval of your ‘brand’ could provide.
It can help you tap into the trust that already exists between blogger or industry figure and can give you a real boost.
The best bit about getting a boost from contributing...?
Well, must be that you could get started today by searching out folks who have a following that you can tap into.
Just don’t write the same ol blurb, contribute in a way that actually adds value to the post and anyone that would read your comment.
Create Content They'll Read
The saying in the world of online marketing ‘Content is King’ is as true today as it’s always been.
Content (the posts within your blog and the text, videos and images throughout your website) is essential for both scaling the ranks of Google, as well as for building up a reputation for inspiration, education or engagement with your target audience.
It can help you gain traction around the world and build up an audience, plus it serves as an essential tool for demonstrating your expert know-how within your niche.
You can also use hidden content for leverage – such as a free essential guide to x, y or z in return for a name and email address.
Delivering great video content doesn't have to be complicated or require you to have the latest software or video editing equipment.
I'll update this posts as soon as I know any more...
For now take a look at AppSumo
The foundations of a successful business doesn’t just lie not just in a great product or idea, but also in maximising the ROI on all things from marketing to payroll software.
Plenty of you asked me personally and know the secret of my cheap software..