HOW To SEO WordPress With Yoast If You Want To Rank!
I've been using Yoast for a few years now, and if you're looking for info on how to SEO wordpress using an SEO plugin, you've landed and the proof is in the pudding.
The right SEO plugin will help you get more visitors over the long-term by helping improve your visibility and actually show up in the SERPs.
As website owners, we know that it is a little difficult at times - not to mention time-consuming to research all the keywords that would help you in your SEO campaign.
So when you do find the right keywords you want to rank for, the Yoast SEO plugin is one of the best and most popular plugins that you can use on the market to help you on your quest.
It's very customizable and newbie friendly with lots of video tutorials to be found online about how to setup the SEO wordpress plugin.
Now, to be transparent, there are huge benefits to Yoast premium, but everything I'm showing you here is using the free version of yoast.
What Makes Yoast So Popular?
So you’re wondering why you should choose Yoast SEO over AIO or anything else right? That's a really easy question to answer.
There's always something new to keep up with google and content marketing in general take their newest update: Cornerstone Content.
New updates like the recent Cornerstone articles are the most important articles on your website. This is the content that exactly reflects your business. These articles should be relatively high in your site structure. In most cases, the homepage directly links to these articles. That doesn’t always have to be the case though.
You're shown how to SEO wordpress with a simple visual SEO indicators for each post. So before you hit the publish button you can see if you've given your posts the best chance possible of Google ranking your content... or if you've still a few SEO holes to fill!
One SEO indicator Yoast features is a readability score that can help you tailor your content more to a general audience, among other features. It's Amazing how a few simple tweaks such an sub-headers and bullets make your content easier to read.
Benefits Of Using Yoast SEO
1. Right keyword in the right places
The Yoast SEO meta box is where you add your main keyword. This is the keyword that you would like your post to be found for in a google search. (The post is set to "How To SEO WordPress" in the image) The Yoast plugin will then check and analyse your article to ensure that you have used these keywords a good number of times and in the right areas.
Yoast makes it easy to know when and where you are over optimizing your post, and help you give the best chance to each blog post, article or any web content that you produce to help you get the best out of Google.
2. Optimize your page and the snippet editor option:
Yoast plugin can also be used to optimize your results in the SERPs. A special feature that you would love is the snippet editor option that you can frequently use to see how your page will appear on Google. You don’t want to invest your time fine tuning the except look for each post, you can set a template that your posts will follow - every time.
3. Your page, your choice:
As a Yoast user, you have the freedom to choose how to SEO wordpress in several things for you pages and posts. If you don’t want a page to be indexed on Google, you have an option too. There is also a no-follow option and you can make your links either do-follow or no-follow, keeping link juice flow within the important pages of your website, as need.
4. The friendly editor:
You probably write your articles and then don’t have the patience to go through it all over again, proofreading it and looking out for spelling or grammatical errors. However, you don’t have to hire a proofreader for this. Yoast SEO will help you out here too. It will check how ‘readable’ your article is by checking its length and paragraphs and will ensure proper transition and right use of sub-headings.
It also stops you from using too much of passive voice in your article and will calculate the Flesch Reading Ease score. These facilities are currently available for English and German, and partly for other languages.
5. Right category for the right post:
It’s possible that you wrote an article that is suitable for two different categories. However, one category would be more important that the other category and the Yoast SEO allows you to select the primary category that is the most important one.
Other How To SEO WordPress Features
Let me tell you, that these are just the general features. I just gave you a glimpse of how to seo wordpress content that the Yoast SEO plugin offers. There are several other features such as handling the common problem of duplicate content issues, and the Yoast Breadcrumbs that give you better control by giving you the freedom to decide the page and taxonomy for your blog or website. Here's a look at going the pro way might work out better for you when it comes to Yoast!
Social media management:
Social media is more than just a phad and I know you must know it by now. It is a place that is filled with potential clients and readers and I don’t want to miss out on any one of them. The Social Previews feature of Yoast helps me know how your posts will look like on social media. You can check whether the image size is ideal for sharing with the digital world or not.
Add related links:
The internal linking premium feature is another bonus feature to look out for. You can now add links that guide your readers to other articles from the post editor itself. This feature will check your post and recommend other related posts that you have previously written that use the same keywords. This helps you save some valuable time, money and effort as you don’t have to go about manually looking for them. One of the best features if you ask us.
Check if your topic and content match
It is a common sight to see bloggers and writers sit down to write on a specific topic and mention a related title. However, on reading the body, they realize that they drifted away and landed up writing about something that is not even remotely connected to their title. We understand how frustrating this can be.
But not anymore - Yoast helps you to avoid them! The insights premium feature reads your articles and shows five of the most commonly used words and phrases. This helps you realize whether you’ve drifted away off topic, or written a well-related piece. So it saves you a lot of time and effort and helps you focus on being more creative with your writing.
Pro's and Con's
What I like
- It;s FREE and Useful
- UX (user experience) is great at novice level
- Control how you show up in the SERP's
- Helps with KW density, if needed
- Yoast SEO is regularly updated
- X platform integration with social media
What I don't like
- Update interface had a heavy PRO upsells
- Can be confusing in the advanced settings.
SEO WordPress & Yoast Wrap...
We know the competition out there to get more viewers is tough and crazy. There are other free SEO plugins out there but I would really recommend you to try out Yoast. It's worth it over the longer run and the results you would get surely make it a great investment in your website and time.