How to Write Killer Content – Now There’s A Challenge

Writing great content for the web is not the same as writing content for any other medium. People consume information very differently online.

Even though good writing is good writing regardless where it may be, an online audience tend to scan web pages, while print readers are more likely to actually read an article word by word, from top to bottom.

That is why a successful print writer may find it a difficult challenge writing for the web because each of the mediums require different styles of writing.

Creating successful online content is all about delivering on your title and making your audience happy, that's it!

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The biggest difference in reading a specific piece of content online or in print lies in the complexity of finding alternative sources. People reading content online are highly likely to go to other sources if they find the content boring from one or two paragraphs.

In print, you are not going to throw a magazine away if you get bored by one or two paragraphs. You won’t go back to the shop and keep buying new magazines until you find the one that suits your needs. You now get the point?

Note About [Writing For The Web]

Writing killer content is key to success in content marketing online, it doesn’t matter if you’re producing product descriptions, case studies, film reviews or corporate blog posts, you’ll have to learn to tailor texts to an impatient audience to successfully write content for the web.

Writing killer content is key to success in content marketing online, it doesn’t matter if you’re producing product descriptions, case studies, film reviews or corporate blog posts, you’ll have to learn to tailor texts to an impatient audience to successfully write content for the web.

In order to help you make a quick transition to producing killer content, here are five golden rules you need to follow.

KISS – Keep It Short and Simple

Research has shown that the average attention span of an adult is just about eight seconds. This means that when writing online content, you can’t afford to waste a second writing long and boring sentences.

Get right to the point. The online audience isn’t really interested in reading your content—the only interest is in your products and getting useful information that you have to offer, as quickly as possible. Period.

Write short paragraphs: include short sentences and fragments, these really work well. Telling fluid, rich and compelling stories doesn’t really work online in content marketing.

Killer Content Solves Problems

Drop Value Bombs

As mentioned above, all online audience want is information about your products, or solution to their problems. They’ve come to your website only to receive useful information that is going to help them solve their problems. So, don’t make it hard for them to do so.

For example, a reader who is preparing to launch his/her business online will be looking for information such as how to better position his/her business online, how to choose the right website builder or hosting solution for the business, so it never crushes, etc.

Write inviting, Powerful Headlines

When writing online content, your headline can either make or break you. Your headline is your first impression.

2 of 10 people who read an unconvincing headline will make it to the actual post. Take the time to craft a good headline, increase your chances of the audience sticking around to read your piece. 

Use Powerful Visuals

Writing Killer Content 5 tips

Online audience doesn’t want to scroll up and down your content before finding what they really need. They want to get to the important information immediately.

There are two types of readers online: Those who want to get straight into the facts and those who interested in digesting a bit more info

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To satisfy both of these groups of readers, include visuals such as images, gifs and infographics, even pyramid text structure in your writing.

An inverted pyramid style of writing is placing your most important facts on top of your post, in the lead paragraph etc. Rank your information in the order of importance.

Strong Call-to-Actions

Now that you have your audience interested in your content, you need now to concentrate on convincing them to make a conversion. A simple and clear Call to Action does the job well.

Make it arouse a sense of agency. Make it create that Now or Never feeling in your audience mind or they won’t buy in. Remove all the not needed widgets and frills. If possible make your CTA button the only exit gateway.

Toss Out A Life Saver

Writing smart killer content for the web is going to help you: Win an audience, Attract more traffic, Increase conversions.  THIS is going to help you write

And lest we forget, smart SEO plays a key role in the success of your content. It is highly likely you won’t attract your audience if you don’t take solid SEO practices seriously. Organically put suitable keywords into your writing.

You also need to insert links to related content within your website. Use H1 and H2 tags, anchor text to links and images etc.

The best websites are customer-focused. They’re designed to straight away provide the information the audience is seeking and present it in an interesting, organized manner.

They let the audience see the real you, which then builds trust.

Now Click That Green Button!

PT - Tony
 

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